Xiaomi is ready to take the Indian smartphone market by storm! After the recently launched Xiaomi 14 series, the company is now going to enter a price segment and Xiaomi is Ready to Launch New Smartphone, which it had been leaving till now. This is the segment where the price of smartphones is around Rs 50,000.
In a conversation with Gadgets 360, Xiaomi India CMO Anuj Sharma has confirmed that the company is preparing to launch a new smartphone priced around Rs 50,000.
Why Xiaomi is Ready to Launch New Smartphone?
So, the question arises that why is Xiaomi entering this price segment? Some reasons may be:
Filling the gap in the market: Till now Xiaomi had no choice between Redmi Note 13 Pro+ 5G available at ₹ 34,999 and Xiaomi 14 priced at ₹ 69,999. This new phone can fill this gap.
Holding on to the premium segment: The premium smartphone segment priced above Rs 50,000 is still dominated by companies like Samsung, Apple, OnePlus. Xiaomi may try to weaken this dominance.
Strengthening its brand: Launching a premium phone will strengthen Xiaomi’s brand image and allow it to present itself as a more premium smartphone manufacturer.
What will the new Xiaomi smartphone be like?
Till now no official information has come about the specifications of this phone of Xiaomi. But some guess can be made as to what features the company can provide in this phone:
Powerful processor: You must get the latest Snapdragon 8 Gen 2 or more powerful processor.
Excellent camera: There will be at least three cameras, which may include high-megapixel main sensor, ultrawide lens and telephoto lens.
Great display: Must have an AMOLED display, and can also have a refresh rate of 120Hz or more.
Other Features: Features like wireless charging, IP rating, Dolby Atmos speakers and latest Android version are also expected to be available in this phone.
Will there be any special offer on Xiaomi Smartphone?
Nothing is known yet whether any special offer will be given to existing Xiaomi phone users to upgrade or not.
But Anuj Sharma says that in the last few years, the company has launched very successful phones like Redmi K series in the ₹ 20,000 to ₹ 40,000 segment.
The company believes that if it launches a phone with the right features at the right price, then it can be a good way to upgrade for existing users.
When will Xiaomi Smartphone be launched?
The launch date of this Xiaomi phone has not been announced yet. But it can be expected that this phone can be launched by the end of the year 2024.
Conclusion
This new Xiaomi smartphone can be an interesting option for those who want a premium smartphone priced around Rs 50,000. Only after the launch of the phone will we know how successful it is.